005: James Hart: From James Hart Law To Local Entrepreneur Spotlight

What does it take to be a Local Business Entrepreneur?  Join us as James Hart shares is Online Digital Marketing experience in building his local business online and an inside glance on his journey to becoming a successful local business entrepreneur.

Jim Hart

James Hart – James Hart Law

James Hart is a divorce and family law attorney from Cary, North Carolina and serves those families that are dealing with the hardships of separation and divorce. In this interview Jim shares amazing nuggets of how he uses the powerful tools of the internet to build his law practice online. He will also share with “local nation” how he now helps other lawyers market their practice online with his product, professionalism and integrity.


Local Entrepreneur Academy:  An academy specifically cultivated for local business entrepreneurs in serving their Online Digital Marketing needs.

AudioBooks:  An audio book resource.   Join today for FREE!

Aweber:  A great resource you HAVE to have in your local business.  You don’t own the social media platforms but you do own your client database.  Take them on your business’s journey and take care of them!

Success Quote:

“If you have anymore than three priorities you have no priorities” ~ Jim Collins
Good to Great: Why Some Companies Make the Leap…And Others Don’t

Most Frustrating Online Digital Marketing moment:

“It’s a slow go, it’s a slow grind, it’s a marathon not a sprint”
“Learning the technical aspects”

AH HA! Thunderbolt Moment:

Putting a webinar together, having the success of having it all come together

Local Business Resource:

James Hart Law.com, 202 Davis Grove Circle, Suite #105, Cary, North Caroline#27519 – 1.919.460.5422

Legal Marketing Made Easy – helping lawyers build their practice online

Favorite Online Tool Used:

Infusion Soft – expensive investment

Aweber – less expense

RightInBox  – organizes gmail

Favorite Charity:

Farm Sanctuary – rescuing farm animals

Favorite Book:

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness


Local Entrepreneur Academy! Join Cheryl Lynn on her free weekly Online Digital Marketing Workshop. Click here to join!

004: Cheryl Lynn Speaks About Her Last HVAC Experience

Local Entrepreneur Spotlight

Cheryl speaks about a personal experience with an HVAC business this past week at her home.  Company provided an amazing service and the price was right.  So when she went to leave a review their business was invisible online with no social media sites claimed or their Google local page claimed.  Therefore it left, her as

Local Entrepreneur Podcast

Local Entrepreneur Podcast

the customer, writing a testimony letter to the company.  Now, very rare will you see a consumer take the time to write a testimony letter.  Theses days, with a push of a button a review can easily and conveniently done by consumers.  Make it easy for your customers to leave their reviews online.  Good reviews and responded bad reviews can have a significant impact on your business.

It’s Valentine’s Day, love your customers by making it easy for them to leave a review.

Corporate Sponsor of this Podcast

– Jo Barnes new 2014 Academy.

003: Cheryl Lynn chats about Online Digital Marketing For Local Business

Cheryl Lynn | Online Digital Marketing Specialist

What does it take to advertise online? Join us as Cheryl shares her knowledge of a few places that benefit your local business with advertising online.Cheryl Lynn | Online Digital Marketing Specialist

Cheryl is an Online Digital Marketing Agent for local business. She’s presented at Chamber of Commerce, Community Colleges and various events through out her 2 1/2 decade of helping local business.  Her passion is helping location business as they are the backbone to our economy world wide.  Helping them expand their business through online digital marketing with certainly allow them to stay in business therefore support our local community growth.



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Interview Links

002: Cheryl Lynn of Cheryl Lynn International – My Story

Cheryl Lynn | Online Digital Marketing Specialist

Hi, my name is Cheryl Lynn and I was born and raised in Hamilton, Ontario Canada by my Mom and Dad.Cheryl Lynn | Online Digital Marketing Specialist

I was the oldest of 4 children and also the oldest of 19 grandchildren on both my Mom and Dad’s side.  Being the oldest comes with many challenges and lessons in life but I truly believe it set me up to the leader I have become today.   Being the oldest your nationally positioned in the family, as I mentioned to experience things in life “first”.  First to wear makeup, first to enter school, first to drive a car, first to babysit etc. which I did my fair share of.  Babysitting and being the oldest really embedded the roots of being a nurturing person taking care of others first vs my own needs. I also trusted people and had a great sense of intuitiveness which still today.   I can feel so very strongly and quickly whether a person struggles or not.  And if I see that they struggle, I’m always lending a helping hand.

I was raised attending church.  Sunday school, youth programs and church camps.  I was rooted with great bible, ethical and respectful teachings. My mom was of Nazarene denomination and my dad was of Pentecostal denomination.

At the age of 16 I started working part time in a pizza parlour while attending high school.  I’ll never forget the name “Lico’s Pizzara” I was making $2.00 per hour enough for me to stay on top of trendy clothes.  I was always a very energetic type person and played competitive sports.  While working part time the sports that I was involved in was very important to me.  Winning S.O.S.S.A. Zone championships in long distant running and hurdles where just a few of the many awards I received on top of being on the cheerleading squad baseball team and volleyball team.

By the age of 17 I graduated myself out of the pizza parlour  working career to my Dad’s real estate business while still attending high school and doing my sports.

From high school I immediately got my first full time job at a bank getting.  By the age of 19 I was promoted as head teller, owned my own car and had my own apartment. However, I was missing my sports.  By my early twenties I applied to be a cheerleader for a professional football team, the Hamilton Ti-Cats.  This was NOTHING compared to high school.  It was a major try out with vigorish training with a choreographer. I made the team and stayed on for a year and a half.  It was a huge commitment with practices and travelling, which I loved until my job took me to another city (Toronto) and I couldn’t continue to uphold my duties due to heavy work load and I could never get on time to the practices and games.

I continued building upon my career resume in working for many large corporations in senior managerial and V/P positions dueing accounting and payroll and working for companies such as Dairy Queen, Laidlaw Carriers and Marriott Hotels.

By 1989, I started to get restless.  My career was not fulfilling me.  I was just working to work.  I was on autopilot and not feeling fulfilled with my career.  So by 1990 I took a huge leap in myself and faced one of the most biggest challenge in my life…entrepreneurship. I loved it!!!!

For over 2 ½ decades I served over 1,000’s of local business entrepreneurs with their accounting and payroll needs while also investing in two Cheryl Lynn | Online Digital Marketing Specialistother businesses.  One a franchise, in the cleaning niche and the other building my own from scratch a Spa and Tanning business which I was going to franchise, thanks to T.Harv Eker and his book Secrets of the Millionaire Mind.  We had so many wonderful years!  Luxury vacations and cars, staff of over 45 employees, living financial freedom choices, housekeepers, grounds keeper, etc. My family and I enjoyed so much of what I had worked hard at building.  There where many times of disheartening sacrifices my family faced while I built those businesses.  But, it was worth it.  We were well on our way to a wonderful retirement!

But by 2010, my world crashed! My businesses where built basically around trusting employees first and not by systems.  When I was working for big business they had strong systems in place and I got very frustrated at times with this type ofCheryl Lynn | Online Digital Marketing structure.  So when I build mine, I focused on giving and trusting employees  with authority around systems vs myself controlling systems and having audit measurables in place.  Boy, was I wrong!   By not having built a STRONG and solid foundation of systems first, my businesses and retirement assets fell victim to the horrible economic crash of 2008/2009 and employee embezzlement.

Cheryl Lynn | Online Digital Marketing SpecialistMy mentor Les Brown said to me, “Do not let the past define you!  The good lord kicked you so hard in the butt as he has better things for you! Figure out how you are going to serve others in this new economy by your story.”  It was then I had an AH, HA moment….SYSTEMS, DIGITAL MARKETING for local business.

Knowing that the world was headed digitally and small to medium size businesses where not even close to believing that this is where they should invest some time and money, I knew it was going to catch up them sooner or later, I was going to ready to help them.  I knew that all local business entrepreneurs where going to have to take that plunge someday in switching from old traditional mediums to the new Mobile and Digital mediums and now in 2014 I’m there for them!

It was a crazy journey in learning this stuff online.  It was totally a different mindset and skill that had I had to endure. I was so conditioned mentally from the old.  All I had to do was pick up the phone and call someone to begin the marketing and advertising process within my local business.  But this stuff…ONLINE WAS CRAZY! It was so frustrating and overwhelming to learn….what to do first, how can I get more customers, what are the strategies, the tactics, who do I learn from, etc….it was crazy!!!!!  I started working hard and educating myself extensively in the online marketplace to formulate the best 21st century Online Digital Marketing and Advertising plan for local business entrepreneurs.  It has been a hard  years but it is so well worth it.  Now I am in the continue educational mode, serving local business owners with consulting services, guest speaking, creating books, programs and new for 2014 this podcast…LocalEntrepreneurSpotlight.

While I was in the trenches of learning this stuff, I kept on saying to myself, “WOW, the local business owners would embrace this technology stuff if they could only see the revenue that the ONLINE business owners were making.  They had no huge overhead such as rent, utilities, etc.  It was mind boggling!”  Some how I had to master a formula for them and based on my story you heard today in this podcast, you know I never give up…..I knew I had to be create a way to marriage the offline with the online mediums so that the local business entrepreneur could implement fast and with ease when they where ready.  Nobody was teaching this stuff for local business owners. Matter of fact, recently, I reviewed the 2 year marketing curriculum from a local college and I couldn’t believe what they where teaching.  There was so many things being taught with old traditional marketing ways still and we are in 2014!

I used to be a guest speaker every year for the new business class students at our local college for 8 years so I reached out to the “marketing” business class and I am so excited for the opportunity to share my knowledge to them annually again. Upcoming marketing graduates have to learn and get this stuff!!!!

Local Biz Nation, the online business entrepreneurs have paved the road for us.  All we have to do is model them!

It has taken my over 3 ½ years to learn what needs to be done online to effectively market and advertise a local business in this digital world.  If you talk with all Online Business Owners they will agree with me, it does NOT take over night to implement this stuff.  It takes TIME, MONEY and commitment.

The way I see it Local Biz Nation there are 3 ways you can start:

1) you can hire an employees
2) you can learn it yourself
3) you can hire a consultant (hopefully) it would be my team and I.

If you where to put time and resources into educating yourself of taking your local business digital, it will save you so much $$$$$$.  Marketing online is not NEAR the cost of old traditional marketing.  I’ll share one example:  If I called my local newspaper and they ran a “Business Showcase” for my business for one day it would cost me over $5k and within a day or so ppl would forget they even saw it.    However, if you did a “Business Showcase” for your business online it would stick forever!  And even if you advertise it on Facebook it would cost you peanuts compared to a magazine ad.  That’s the beauty of building your virtual location online.

Marketing, Advertising and Sales has it’s OWN positions in a business. And if you don’t have a solid marketing system and foundation in place for your virtual location and the right advertising and optin offers to build your client list from the internet landscape you will not have sales.  Marketing is king these days for a local business! And Google will push your business to that consumer looking for you, FREE with it’s new 2014 algorithms but your job Local Biz Nation is to get out there.

I know it will cost you but remember this:  “In business the headaches and cost are in the front end, the money is in the back end”

I am so happy, passionate and excited about who I serve and do these days.  Online Digital Marketing may be overwhelming for many but with my energy, knowledge, skills and training my team and I can make tremendous strides in revenue for a local business and to be honest at times the joy I see in my customers eyes will bring me to tears. There is never a doll moment in working online.  It’s an industry that changes daily and I love the challenge, the education and growth it gives me!

Cheryl Lynn International is a team of entrepreneurs with tremendous expertise.  Cheryl Lynn International recognizes that local business entrepreneurs are a special breed with special needs, that’s why we are always available and pride ourselves on responsiveness. I have a tremendous passion for continued education and consulting services in Online Digital Marketing and Advertising SYSTEMS for local business entrepreneurs so they may have THE best competitive advantage with leading edge systems and expertise for growth.

I have been taught by some of the most amazing world class ONLINE Business Entrepreneurs in formulating marketing and advertising systems all of whom enjoy 5, 6 and even 7 digital monthly incomes and have their businesses on autopilot.  Today, I have created and formulated amazing online digital marketing and advertising systems for local business from THE best online business entrepreneur.  It takes time to build these solid foundational structures online, but if you build it correctly like you would for your own building, it will take heavy duty cranes to bring the structure and systems down.

The hardest part of learning the ins and outs of Online Digital Marketing was taking what the ONLINE biz owner was doing and formulating the strategies and tactics to work in the offline world.  Local Biz entrepreneurs have different elements to work with in business vs the Online Biz entrepreneur. But trust me when I say this, “Once you get your virtual location set up correctly, you will never go back, because it works!”

3 months and a lot of hard work later, I have launched localentrepreneurspotlight.com podcast for you Local Biz Nation.  There is so much help out there for Online biz owners to learn from but very little help for the Local Biz owners.  This is the podcast dedicated to  Local Business Entrepreneurs in helping them learn and share for FREE and most importantly we have your back online.
I have no clue where this medium will take me, but one thing I do know is that this podcast positively consumes me and I love what I do….helping Local Biz Nation!

I know deep within you Local Biz Nation, that you know you have to break out yourself and get your local business online.  I truly hope that through this podcast and interviewing Local Business Entrepreneurs, it helps and inspires you to get on board with your Online Digital Marketing and Advertising and BUILD A SOLID FOUNDATION SYSTEM!  If you take anything away from this podcast episode, I hope you take away that you have to make sure that your marketing and advertising has a strong SYSTEM.  You don’t have to know all the hows but you DO have to understand how it all works, the risks involved and to how to make sure your marketing is in full audit mode based on SYSTEMS.  You also have to make sure that you have a TRUSTED source that has your back online.  This is one very important lesson I learned from ONLINE Business Entrepreneurs! They are great with CONTROLLING every aspect of their Online Digital Marketing if at all they hire NO third party software companies.   To many scams are happening online and don’t leave your company so vulnerable.  I would hate for you to go through what I experience. And it is even more important these days since we know depend so much of our marketing and advertising digitally. Remember,   SYSTEMS, SYSTEMS, SYSTEMS I preach!  🙂

I personally want to dedicate this episode to my husband of over 29 years and our son who is 28,  both who fell victimized as well but  have stuck by me and believed that I would bounce back.  Thank you so much and I love you so very much!

I want to thank you for joining me here at LocalEntrepreneurSpotlight.com or lespotlight.com for short.  I have enjoyed sharing and giving you more information about me and my career journey.   If you find value in this podcast and the message we’re trying to spread at LocalEntrepreneurSpotlight.com, then click the subscribe button below, and give my show a review and (hopefully!) 5 star rating.  This type of support will allow my show to gain the recognition it needs to reach as many local business owners as possible. In turn, we’ll be able to share this incredible free medium of knowledge and experience with the world. Plus, I will make sure to give you a personalized thank you in an upcoming show.

If you wish for your local business to be spotlighted on our show in  iTunes, on Stitcher Radio and Blackberry for FREE, please send me an email to cheryl@lespotlight.com along with your web address and I will review your request.

I want to leave you with one of my favourite quote’s from my mentor Brendon Burchard….”Don’t let your small business keep you small minded!”

Wishing you all a successful local business serving you and your family to “Live Your Dream Lifestyle”

God Bless and We will talk with you soon!

001: Cheryl Lynn of LocalEntrepreneurSpotlight


Cheryl Lynn | Online Digital Marketing Specialisthttp://traffic.libsyn.com/localentrepreneurspotlight/Episode_001_-_Cheryl_Lynn_of_LocalEntrepreneurSpotlight.mp3

Hi everyone, I’m Cheryl Lynn, and I want to thank you for joining me for the very first episode of LocalEntrepreneurSpotlight.com. Every weekday, I will be interviewing the most exciting and inspiring Local Business Entrepreneurs, which I have nic named Local Biz Nation of today. Each interview will be captivating in its own right, as we will be telling a story… a real life story of a remarkable Local Business Entrepreneur and their successes with Online Digital Marketing and Advertising in building their virtual location online with a solid foundation.

One of the things I am most excited about is that we will be producing a new 30-minute episode 5-days a week. So for you, this means a new episode of LocalEntreprenerSpotlight.com will be waiting to accompany you on your commute to your local business location, your daily jog, or during any daily activity that could use an added dose of inspiration. We will also be following a clear and concise format on every show, so you will know exactly what to expect, day in and day out.

Sound interesting? Well, keep reading and keep listening, and I will go into the details of the interview flow.

Each episode will start with:

Segment #1 – A brief introduction of the spotlighted Local Business Entrepreneur, their business niche and name followed by their favorite morning ritual and/or their favorite success quote that helps them get through their hectic day.

Segment #2 – We get to hear why this is our Local Business Entrepreneur’s favorite, along with how they apply it to their everyday life and and how it helps them mentally plow through overwhelm and frustrations of their day.

Segment #3 – We begin with jumping right into their journey. Local Business Entrepreneurs face many challenges but many don’t share. In the world of digital, getting out there and being truly authentic, this segment will help our Local Biz Nation feel that they are not alone and they will also learn so much from…failure and major challenges our guest speaker faced when it came to their Online Digital Marketing and Advertising aspect of their business.  Our Local Business Entrepreneur will go into detail about a major challenge or failure they’ve encountered in implementing Online Digital Marketing and Advertising strategies and tactics in their business.  We’ll examine the steps that led up to this situation and the actions that were taken immediately after that helped our Local Business Entrepreneur rise above and move forward.

Segment #4 – Now, we’ve all heard about that infamous “AHA” moment.  Many Local Business Entrepreneurs have created their own businesses and as many have advanced to the Online Digital Marketing world to grow their, they have had many “AHA” moments that have inspired them to keep moving forward. This segment takes us through that “AHA” moment: the steps leading up to it, the moment itself, and the actions the Entrepreneur took following their “AHA” moment that helped them believe in this NEW 21st Century ara for marketing and advertising their business and what strategy or tactic has lead them to the successes they are experiencing today.

Segment #5 – Then, we seamlessly move into our Local Business Entrepreneur’s vision for the future. They will go into detail about their day to day Online Digital Marketing processes and then also touch upon how this is going to move their business into the future.  This will help us not only understand what it is that they do, but it will also help us understand where they feel their particular industry is headed.

Segment #6 – At this point, we have reached my favorite part… The ThunderBolt Round! The ThunderBolt Round was created by me as a mere Cheryl Lynn | Online Digital Marketing |Thunderbolt Thinkingreflection of my previous local entrepreneur journey and how a book written by Grace McGartland called Thunderbolt Thinking, Revised: A How-To Guide for Strategic Innovators ignited the spirit within me to keep focused.  Now that I think back those days where pretty easy to grow a local business via old traditional mediums,  but now that the digital ara has arrived I see everyday many entrepreneurs so IMG_4055frustrated and overwhelmed of where to begin and I know their exact pain!  So I wanted to created this segment modeling her older powerful business insights to help us all embrace this NEW world of Online Digital Marketing. Thunderbolt Thinking smashes gridlock thinking in any economy!  This segment probes deep into the mind of our guest to extract priceless nuggets of knowledge about their Online Digital Marketing journey. I feel that the answers to these questions will contain valuable information that every entrepreneur should know and implement.

Questions include:

  • What were the top 3 things that were holding you back from embracing the Online Digital Marketing world for your business in the beginning?
  • What was your first Online Digital Marketing success that you ever received to help you believe that this is how you have to grow your business in the future?  What exact strategy or tactic did you use?
  • Will you ever go back to your old traditional ways of marketing and advertising your business? Why? (cost? consumers are not hanging out there?)
  • What is the next step that your company will be embracing in the Online Digital Marketing and Advertising world?
  • What is the best business book and Kindle book you have read in the last six months?
  • Knowing what you know now about how long it takes time to implement and set up their virtual location, would you advise Local Biz Nation of how to get started with Online Digital Marketing in their business:

A: – Hire individual staff such as a social media person, video marketing person, reputation marketing person…etc
B: – Learn it themselves?
C: – Hire a qualified Online Digital Marketing Manager for a year to help get you up an running correctly with a solid foundation?

Segment #7 – The last segment – We all-live in a different world today—it has gone digital! Although it is still in it’s infancy stage, the digital world is here to stay and it changes and grows every day! Local business entrepreneurs must solve, learn and implement Online Digital Marketing and Advertising strategies and tactics to build their virtual location online if they want to stay in business.  Only 17% of Canadian small to medium size local businesses have done that these days and in the US a Yodle survey showed that only about 1 in 10 small businesses  have figured out how to use social media or online advertising to market their business.  There is such a disconnect between offline and online and it is my hope that through LocalEntrepreneurSpotlight.com podcast we collectively can close this gap and start seeing my successes! Gone are the old, which I call the simple days of advertising and marketing via newspapers, yellow pages, etc., we (entrepreneurs) MUST embrace the new mediums of marketing and advertising via devices.

Here is the BIG hightlight question:

If you woke up tomorrow morning in a sea of sweat and worry about keeping your local business afloat and you knew you had three months to make a significant change, you still possessed all the experience, knowledge and staff you currently have, however your client database and revenues are disappearing, forcing you to start somewhere, anywhere to get back on track and grow your local business fearing closure or simply starting from scratch.  What would you do?

That question resonates with so many local biz nation listeners.  The answer can yield some incredible insight for you that I hope helps you in a BIG way! As free as Local Business Entrepreneurs claims to be, we still have to devote most of our time and resources to advertise and market our business in the new world of technology. Often times we end up watching as ideas and opportunities pass us by, as it seems so overwhelming. You may find yourself in a position where you’re searching for that great idea of how to implement Online Digital Marketing systems and processes, waiting to pounce and take powerful action. Our Local Business Entrepreneur’s insights might just inspire you to take the leap towards that next big idea that will help put your Local Business back on track in 2014 to “Live Your Dream Lifestyle”.

I know deep within all Local Business Entrepreneurs they are looking for ways to really break out and really get their business out there in the digital space.  The old fashion Local Business Entrepreneur took me over 5 years to really break out there and when I finally did, the results have been just simply amazing!  And I want the same for all Local Business Entrepreneurs.  I cannot run your business but what I can do is help you implement the Online Digital Marketing strategies and tactics that will be really rewarding for your business.

I want to thank you again for joining me here at LocalEntrepreneurSpotlight.com.  I truly hope that one, if not all of the episodes I produce, help you “Thunderbolt” your thinking and helps you implement.  If you find value in this podcast and the message we’re trying to spread at LocalEntrepreneurSpotlight.com, then click the subscribe button below, and give my show a review and (hopefully!) 5 star rating.  This type of support will allow my show to gain the recognition it needs to reach as many people as possible. In turn, we’ll be able to share this incredible free medium of knowledge and experience with the world.  Plus, I will make sure to give you a personalized thank you in an upcoming show.

I’m excited for you to listen, and I’m excited for you to begin your Online Digital Marketing journey.  So without further ado…

Local Biz Nation…Prepare to implement!

If you would like to be our next spotlighted “Local Business Entrepreneur”, we would love to have you on our show. It is a tremendous way of showcasing your local business globally shown in over 155 countries through iTunes, over 5,000 fans at Cheryl Lynn International, over 120+ networks of various other social media channels at Cheryl Lynn International.

Please email Cheryl and her team at cheryl@lespotlight.com for further details.